The Hard Rock Vault

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The Hard Rock Vault, a 17,000-square-foot music memorabilia museum owned by Hard Rock Cafe International, was located at 8437 International Drive at the Mercado shopping plaza in Orlando; the same building that had previously housed the defunct Guinness World Records Experience museum. The museum's �Total Immersion Tour� was a guided stroll though the various galleries including: �The Back Alley� (dedicated to punk rock), �The Psychedelic Meltdown� (from The Grateful Dead to Pink Floyd), "The Dressing Room� (rock 'n roll fashions), �The Light and The Dark� (the Beatles vs the Rolling Stones), and �The King�s Chamber� (all about Elvis). The attraction also featured a listening room, poster and art display, a recreation of the original Memphis Sun Studios, and, of course, a Hard Rock gift shop. The grand opening was held January 16, 2003. It closed in September, 2004. Apparently tourists weren't that interested in paying $14.95 to see the same kind of memorabilia they could see in a restaurant for the price of a cheeseburger. After the closing the various artifacts were distributed back to the Hard Rock chain's various restaurant collections.

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